Modelco World Wide
Cosmetics in Sydney

With a commitment to innovation, ModelCo continues to lead the way on a global scale, transcending convention and producing smart, quality products that make women look and feel fabulous. Based in Sydney Australia, ModelCo is the creation of previous model agent, Shelley Sullivan (nee Barrett) who, after occupied with models, makeup artists and stylists, saw a niche in the market for innovative, quick fix, multipurpose beauty solutions. The only product of its kind, this crafty receive on the manual eyelash curler quickly caught the attention of international celebrities, beauty experts and industry specialists. The staggering victory from honest one product was the first for ModelCo as an Australian based, internationally available cosmetics and tanning company. ModelCo’s next product and major innovation was ModelCo TAN Airbrush in Can the world’s beginning self tanning airbrush product that created a new global beauty category. Today, ModelCo spans across a packed cosmetics and self tanning offering including eyes, lips, face, body, nails and tan. The difference between ModelCo and other beauty houses, is that the focus is on practical innovation and not beauty trends subsequent fashion runway collections. ModelCo’s cult range, which now boasts a spontaneous skincare collection and hundreds of unique products across Face, Eyes, Tanning, Body and Lips has achieved spectacular global victory with the brand currently sold globally across department stores, beauty apothecaries, salons and pharmacies plus shipping worldwide from modelcocosmetics.com. I am a believer in organic partnerships it is urgent that whoever represents ModelCo loves and identifies with the products and our brand. I have huge respect for potent and empowering women and our ambassadors have all embodied these traits. The key to our cult following lies in the strength of our products and our relationships with these influential celebrities. The campaign was photographed in Paris by celebrated musician and photographer Bryan Adams. The former Victoria’s Mysterious model and Stylish cover girl regularly visited Australia to launch new product ranges and for ModelCo’s annual campaign shoots. ModelCo have immense products that do what they say they do. We all want a quicker, smarter way to look and feel glamorous and ModelCo is a reliable brand that makes me feel exactly like that! ModelCo is proudly cruelty release and a ETA certified cosmetics company. What this means, is that ModelCo do not test on animals at any point of a products' creation. From supplier, producer, manufacturer or independent party all the way through to the shelves and into consumer’s hands, there are no furry friends involved. ModelCo prides itself on having its finger on the pulse of what’s hot, interpreting market trends and creating products that women need earlier they know they need them. ModelCo has an in house Research and Product Development team, led by Shelley Sullivan, that is dedicated to creating fresh products and adding features to existing products. ModelCo ensures global product compliance to major export markets. ModelCo has collaborated with American celebrityinfluencer and model Bailey Baldwin to bear the Bailey Baldwin for ModelCo collection an innovative, limited edition range of ubercool cosmetics and meet perfecting products that Bailey cannot live without. Inspired by Bailey’s ravishing beauty and glowing youthfulness, ModelCo and Bailey worked together to create a range of products that signify her beauty look. Co for ModelCo is designed for the trend focused, fashion forward, chic young women who has a super busy lifestyle and understands that on trend, affordable cosmetics have the power to boost confidence and enhance your look.